Sophia Naureen Ahmad — Colorist, Designer, Trend Foreacaster

Sophia Naureen Ahmad

Color is my language.


CURRENTLY

I work at Nike as a Color Designer II for Women’s Fitness Apparel.

I’m the co-author of the book, Fashion Palettes, published by Hoaki Books on August 13, 2024.


 

I'm a colorist, designer, writer and image-maker with 13 years’ experience working with global brands in the fashion, footwear and product space.

I specialize in communication through color. Color is my language and central to my work.

With roots in fashion, I’ve brought my skill set to brands in multiple industries, including publishing, technology, education, food and consumer electronics.

My strengths lie in my intuition, curiosity and ability to communicate, be it through words or images.

Through work, my highest aims are to find new points of view and to connect with others, by creating experiences that feels inspiring and emotionally resonant.

I’m open to all creative opportunities — please reach out if you’re interested in collaborating.


BRANDS I’VE WORKED FOR + WITH

APPAREL + FOOTWEAR
Nike, New Balance, Alice + Olivia, dELiA*s, American Eagle, Target, Express, Victoria’s Secret, Macy's, Kohl’s, JCP

COLOR + TREND FORECASTING
Trendstop, Seymourpowell, The Ideatelier, Sophicolor, Somethink

TECHNOLOGY
ONE (Our Next Energy), FOSOO

 

SPECIALTIES

COLOR
Palettes, Stories, Application, Naming, Matching

TREND
Forecasting, Reporting, Research, Analysis, Concept, Ideation, Direction

DESIGN + VISUAL
CMF Design, Brand Identity, Moodboards, Image Research, Photography

COMMUNICATION
Copywriting, Editing, Social Media Content and Strategy, Speaking, Teaching

 

FEATURES

COLORO — Video Interview: The Power of Color
GIRLZ BY DESIGN — Meet Sophia
CHILDART MAGAZINE — Capturing Color Inspiration
UVA TODAY — Fashion Forward

EDUCATION

Politecnico di Milano, Master in Color Design and Technology.
Parsons School of Design, AAS in Fashion Design (AAS Dean’s Scholarship).
University of Virginia, BA in Art History.